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Venue district board authorizes state Event Trust Fund applications for two fairgrounds events, 4-0
The board voted 4-0 to have the City pursue state Event Trust Fund participation for the Cowboy Mounted Shooting Association and the West Texas Cutting Horse Association events, using Highland Market Research LLC for economic impact analyses, with the board to review preliminary findings first. The same meeting approved 2019/20 and 2020/21 event funding at the fairgrounds. The board returned to Event Trust Fund applications in later years for the CMSA, the United States Team Penning Association finals, an American Quarter Horse Association show and the American Rope Horse Futurity.[1][2][3][4][5][6][7]
Michelle BonnerHighland Market Research LLC
What the sources say
- ✓ Verified
On March 17, 2020 the board voted 4-0 to authorize the City to pursue Event Trust Fund analyses by Highland Market Research LLC for the Cowboy Mounted Shooting Association (CMSA) and the West Texas Cutting Horse Association, "with the stipulation the board will review the preliminary findings to determine the event will be profitable before pursuing a full analysis." Deputy City Manager Michelle Bonner said the board, the City and the Chamber of Commerce had used the state fund before and that "a refund of state sales tax dollars of approximately $100,000 was received." [1]
- ✓ Verified
On June 15, 2020 Storrs said Highland Market Research did not expect the West Texas Cutting Horse Association event to qualify, and the board voted 6-0 to forgo that application; it voted 6-0 to pursue an application for the United States Team Penning Association (USTPA) finals, with a $7,500 economic impact analysis. [2]
- ✓ Verified
Storrs reported that $106,089 was requested through the Event Trust Fund for the 2020 CMSA event and $72,186 for the 2020 USTPA finals (December 7, 2020), and that for 2022 the fund approved $35,770 for the CMSA and $45,107 for the USTPA, with local shares of $4,934 and $6,222 submitted (March 20, 2023). Each application carried a $7,500 fee to consultant Angie Highland. [3][4]
- Requested cmsa 2020
- $106,089
- Requested ustpa 2020
- $72,186
- Approved cmsa 2022
- $35,770
- Approved ustpa 2022
- $45,107
- ✓ Verified
The board later approved Event Trust Fund participation for the CMSA and USTPA 2024 events (March 4, 2024), the American Quarter Horse Association's June 2025 Versatility Ranch Horse Championship Show (August 19, 2024, 6-0) and the CMSA 2025 event and the American Rope Horse Futurity Championship, a new event formerly held in the Fort Worth area (March 24, 2025, 7-0 each). In August 2024 Storrs said the $7,500 fee and the local share of sales tax would be reimbursed to the board after the event. [5][6][7]
- ✓ Verified
The City's check register records four payments to Highland Market Research LLC totaling $28,500 between 2022-12-01 and 2024-11-18. The register does not tie payments to specific events or say which fund paid them. [8]
- Register total
- $28,500
