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CVB picks JLL for a tourism master plan and sets aside $100,000 from reserves; council approves
After two bids, the board chose JLL to write a 20-plus-year tourism master plan and voted to take $100,000 from reserves for it. On February 25, 2025 the council voted 4-0 for Resolution No. 02-25-25-5, amending the CVB's 2024-25 budget to approve professional services for the plan.[1][2][3][4]
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In November 2024 the CVB reported two RFP responses with bids, from CSL and JLL, and one no-bid, for a plan "to develop 20 plus year plan to guide tourism growth in Amarillo." On January 22, 2025 the board approved JLL and voted to take $100,000 from reserves for the plan. The minutes do not state JLL's contract price. [2][1]
- Reserves committed
- $100,000
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On February 25, 2025 the council voted 4-0 (Cole Stanley, Josh Craft, Don Tipps, Les Simpson) for Resolution No. 02-25-25-5, "amending the budget of the Amarillo Convention and Visitor's Bureau, Inc. for the 2024-2025 fiscal year; approving professional services to create a Tourism Master Plan," presented by Kashion Smith. [3]