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Dell announces a generative AI "digital assistants" offering and cites Amarillo as a user
At Dell Technologies World on May 20, 2024, Dell announced the "Dell Generative AI Solution for Digital Assistants" and implementation services, "available now in North America." A Dell blog post the same day said "the City of Amarillo is already embracing this technology." On July 26, 2024 Dell released a validated design for the offering; that blog post featured the City's CIO, who had joined Dell on stage at the conference. The announcement came about nine and a half months after the City's August 2023 award.[1][2][3]
What the sources say
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In the documents located, the City's awards for Emma all go to Dell; UneeQ says it created Emma's digital human; Pryon says it powers Emma; and Dell's case study credits "Dell AI Factory with NVIDIA" and Dell Professional Services. Only the October 2026 City item names UneeQ (a "UneeQ Bridge Subscription" bought from Dell). No City document located describes the terms between Dell and UneeQ or Pryon, or how the City's payments are divided among them. [4][5][6][7][8]
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Dell's May 20, 2024 release says "the new Dell Generative AI Solution for Digital Assistants helps speed deployment of digital assistants" on "a full-stack Dell and NVIDIA solution," with Implementation Services for Digital Assistants, and that both "are available now in North America." The release does not mention Amarillo or UneeQ. [1]
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Dell's May 20, 2024 blog post introducing the offering says "the City of Amarillo is already embracing this technology to make community services more accessible." Dell's July 26, 2024 post announcing the validated design says Gagnon "joined us on stage at Dell Technologies World to discuss their implementation of a digital assistant named Emma," and quotes him: "The AI tools we develop with Dell help create more effective government in the digital age." Neither post calls Amarillo Dell's first customer for the offering. [2][3]
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Descriptions of Amarillo as early or first come from news outlets and the vendors' customer materials, worded differently: NewsChannel 10 (2023) called it a first for a local government; Route Fifty (2024) said Amarillo is "among the first cities"; UneeQ calls Emma the "City of Amarillo's first digital human." No Dell document located describes Amarillo as Dell's first, pilot or test customer for the offering. [10][11][6][2][8]
