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Organization · compiled Oct 25, 2026

Dell Technologies

Dell Technologies is the City of Amarillo's contractor for Emma, the website's AI digital human, and, through Dell Marketing and Dell Financial Services, a supplier and lessor of much of the City's information technology: network hardware and firewalls, VMware licenses, desktop computers, police tablets, cybersecurity tools and the cloud services that built the City's new website infrastructure. The City Council approves these purchases and leases, most of them under the Texas Department of Information Resources cooperative contract DIR-TSO-3763. The table below lists every Dell award found in the council minutes since April 2022 and the check-register payments whose amounts match.

Dated events →: 9; 2023–2026
Storylines →: 1; that name it
Paid by the City →: $10.3M; check register, all payments
In profiles →: 1; Emma

Project profile: Emma →

How the City buys from Dell

State contractDIR-TSO-3763 (expired April 9, 2025): Most Dell awards cite Texas DIR contract DIR-TSO-3763, a cooperative contract with Dell that state and local agencies can buy through without their own bid. DIR lists it as expired effective April 9, 2025. Council minutes for April 22, 2025 (desktop lease) and September 9, 2025 (incident recovery retainer) cite DIR-TSO-3763 after that date; the minutes do not mention the expiry. ^1,2,3As of Sep 9, 2025
Other contracts used: Other Dell awards cite DIR-TSO-4299 (airport network lease, July 9, 2024), DIR-CPO-5792 (police tablets, August and October 2025) and the Omnia Partners/NCPA contract 01-143 (eBuilder renewal, May 27, 2025). ^4,5,6,7As of Oct 14, 2025

The City's payments

Payees in the register: The City's check register records payments to two Dell companies: DELL MARKETING, L.P. (purchases of hardware, software and services) and DELL FINANCIAL SERVICES LLC (lease payments). The register does not describe what each payment was for. ⁸As of Jul 30, 2026

Approved by the City Council

Every award found in the council minutes, Apr 12, 2022 to Oct 14, 2025. “Paid” lists check-register payments to the same payee, on or after the vote, whose amount equals the award (or, for a lease, its yearly share): the register has no descriptions, so a match is an equal amount, not a labelled payment. ≈ marks a match within 0.05%.

Approved, 21 awards: $11.7M; purchases, renewals and lease totals
Leases, 7: $8.1M; multi-year totals, paid yearly
Emma awards: $1.4M; digital human, see the Emma profile
Register payments matched: $5.1M; of $10.3M paid to these payees

Approved	What	Amount	Paid (register)
Oct 13, 2026^21,22	Digital human (Emma) subscription renewal EmmaRenewal · Dell MarketingPulled from consent; no action taken	$49,500.00no action	—
Oct 14, 2025⁶	Rugged tablets for patrol officersPurchase · Dell Marketing · DIR-CPO-5792	$84,301.88	no equal amount found
Sep 9, 2025³	Digital human (Emma) annual renewal EmmaRenewal · Dell Marketing · ARPA	$252,489.97	$252,489.97 · Nov 6, 2025
Sep 9, 2025³	Incident recovery retainerServices · Dell Marketing · DIR-TSO-3763	$51,731.71	no equal amount found
Aug 26, 2025⁵	Rugged tablets for patrol officersPurchase · Dell Marketing · DIR-CPO-5792	$77,670.50	no equal amount found
May 27, 2025⁷	eBuilder project management software renewalRenewal · Dell Marketing · Omnia NCPA 01-143	$97,747.96	$97,747.96 · Jun 9, 2025
Apr 22, 2025²	350 desktop computersLease, 5 yr · Dell Financial Services · DIR-TSO-3763	$254,467.00	no equal amount found
Mar 25, 2025²⁰	25 rugged police tabletsLease, 4 yr · Dell Financial Services · DIR-TSO-3763	$70,747.04	no equal amount found
Mar 25, 2025²⁰	Network firewall maintenanceRenewal · Dell Marketing · DIR-TSO-3763	$49,999.03	$49,999.03 · May 8, 2025
Dec 10, 2024¹⁹	Digital human (Emma) annual renewal EmmaRenewal · Dell Marketing	$553,052.00	$553,052.00 · Mar 10, 2025
Oct 8, 2024¹⁸	Cloud professional services for the City's new website infrastructure Website (see Emma)Services · Dell Marketing · DIR-TSO-3763	$173,956.72	no equal amount found
Jul 9, 2024⁴	Airport network equipment refreshLease, 5 yr · Dell Financial Services · DIR-TSO-4299 · Airport	$568,042.05	$113,608.41 · Dec 12, 2024
Mar 26, 2024¹⁷	Police department tabletsLease, 5 yr · Dell Financial Services · DIR-TSO-3763	$707,467.86	≈ $141,467.86 · Oct 17, 2024 ≈ $141,467.86 · Apr 28, 2025
Sep 12, 2023¹⁶	eBuilder project management software renewalRenewal · Dell Marketing · DIR-TSO-3763	$96,463.55	no equal amount found
Aug 1, 2023¹⁵	Digital human (Emma) development EmmaPurchase · Dell Marketing · DIR-TSO-3763Not to exceed; the quote lists $357,948.89 in consulting lines and $225,000 in consulting credits	$582,948.89	$225,000.00 · Oct 26, 2023
Jan 31, 2023¹⁴	IT security subscriptions and maintenanceRenewal · Dell Marketing	$71,733.49	no equal amount found
Oct 11, 2022¹³	Network infrastructure firewall securityLease, 5 yr · Dell Financial ServicesThe security portion of the Dell infrastructure lease	$1,100,399.99	≈ $220,044.43 · May 25, 2023 ≈ $220,044.43 · Dec 9, 2024 ≈ $220,044.43 · Dec 4, 2025
Aug 16, 2022¹²	VMware Enterprise License Agreement renewalLease, 5 yr · Dell Financial ServicesPaid equally over five years	$1,845,582.72	$369,116.54 · Nov 7, 2022 $369,116.54 · Nov 14, 2024
Aug 16, 2022¹²	IT network infrastructure refreshLease, 5 yr · Dell Financial ServicesPaid in five equal annual payments	$3,529,845.74	$705,969.21 · Dec 21, 2023 $705,969.21 · Dec 30, 2024 $705,969.21 · Dec 29, 2025
May 10, 2022¹¹	Power switches for the VoIP projectPurchase · Dell Marketing · DIR-TSO-3763	$248,782.25	no equal amount found
Apr 26, 2022¹⁰	VMware Carbon Black cybersecurityPurchase · Dell Marketing · DIR-TSO-3763	$294,449.30	no equal amount found
Apr 12, 2022⁹	Broadband project security equipmentPurchase · Dell Marketing · DIR-TSO-3763 · ARPA	$1,023,868.72	no equal amount found

Storylines

Emma, the City of Amarillo's website digital human (2023-2026)9 events naming Dell Technologies

Events

City payments

From the City's check register. The register records payees, not projects, so these totals are every payment to the name, whatever it was for.

DELL MARKETING, L.P.$3.9M · 116 payments, Jul 5, 2022 – Jul 30, 2026
DELL FINANCIAL SERVICES LLC$6.3M · 20 payments, Oct 13, 2022 – Jun 11, 2026

Not public, or not found

What each check-register payment to Dell was for. Checked: Check register (no description field); council minutes April 2022 to October 2026; amounts matched where equal
Dell awards before April 2022, and purchases under the amount that requires a council vote. Checked: Council minutes searched from 2022; the register begins July 2022; smaller purchases are not itemized in minutes
Whether the October 2024 website cloud-services purchase was part of the Emma project. Checked: Council minutes October 8, 2024 (describes "the City's new website infrastructure"); Dell's Emma case study (describes a website rebuild); no City document links the two

Sources (22)

Numbered sources

1.DIR-TSO-3763 (Dell Marketing LP) contract page — Texas Department of Information Resources · retrieved Oct 25, 2026primaryIndependentDirect requests returned HTTP 429; the page was read through a fetch tool. The page marks the contract inactive.
2.Amarillo City Council Regular Meeting Minutes, 2025-04-22 — City of Amarillo, Apr 22, 2025 · retrieved Oct 14, 2026primarySubject-authoredStates: "Motion to appoint Dean Crump to a term ending December 31, 2027 by Don Tipps, second by Josh Craft; Motion passed with a 3:1 vote. AYES: Josh Craft, Don Tipps, Tom Scherlen NOES: Les Simpson ABSTAIN: Cole Stanley". Item 10.D (revised AEDC policies and procedures) passed 5:0.
3.Amarillo City Council Minutes, 2025-09-09 Regular Meeting — City of Amarillo (CivicClerk), Sep 9, 2025 · retrieved Oct 11, 2026primarySubject-authoredItem 8.D: "Canadian River Municipal Water Authority update. Mayor Stanley introduced the item. Drew Satterwhite, Canadian River Municipal Water Authority, presented the item."
4.Amarillo City Council Regular Meeting Minutes, 2024-07-09 — City of Amarillo, Jul 9, 2024 · retrieved Oct 14, 2026primarySubject-authoredScanned minutes (read with OCR). States: "Ms. Coggins presented the item. There was no action taken by Council on the item" (certificate and statement of the initiative petition committee).
5.City Council Regular Meeting minutes, August 26, 2025 — City of Amarillo, Sep 9, 2025 · retrieved Oct 14, 2026primarySubject-authoredConsent agenda approved 5-0; item 7.L, Halff Associates, Playa 7 pump station design.
6.Amarillo City Council Minutes, October 14, 2025 Regular Meeting — City of Amarillo, Oct 14, 2025 · retrieved Oct 11, 2026primarySubject-authoredFrom the City's CivicClerk meeting portal; date is the meeting date. Items 9.C and 10.B.
7.Amarillo City Council Regular Meeting Minutes, 2025-05-27 — City of Amarillo, May 27, 2025 · retrieved Oct 10, 2026primarySubject-authoredStates: "Motion to adopt Resolution No. 05-27-25-5 with a rotational mayor pro tem starting with Place 4 and working backwards to Place 1 by Tom Scherlen, second by Les Simpson; Motion passed with a 5:0 vote."
8.City of Amarillo check registers (pooled funds), consolidated — City of Amarillo (monthly check registers); consolidated by Khaotic Digital · download · coverage 2022-07 .. 2026-07 · retrieved Oct 18, 2026datasetPublished download replaces private individuals with their role (see Methodology).
9.Amarillo City Council Regular Meeting Minutes, 2022-04-12 — City of Amarillo, Apr 12, 2022 · retrieved Oct 14, 2026primarySubject-authoredScanned minutes (OCR). Item 2Y: "a motion was made to approve award of a contract for demolition of the three warehouses at the old Amarillo Hardware Building in the proposed New City Hall location at 600 S. Grant ... in the amount of $139,700.00" ... "voting NO was Councilmember Stanley ... the motion passed by a 4-1 vote."
10.Amarillo City Council Regular Meeting Minutes, April 26, 2022 — City of Amarillo, May 10, 2022 · retrieved Oct 22, 2026primarySubject-authoredScanned minutes (OCR). Published date is the approval date (consent item A of May 10, 2022). Item 3A, Ordinance No. 7975, first reading.
11.Amarillo City Council Regular Meeting Minutes, May 10, 2022 — City of Amarillo, May 10, 2022 · retrieved Oct 22, 2026primarySubject-authoredScanned minutes (OCR). Published date set to the meeting date (approval not confirmed in the cached text; PDF CreationDate is December 19, 2022). Consent item B, Ordinance No. 7975, second reading.
12.Amarillo City Council Regular Meeting Minutes, 2022-08-16 — City of Amarillo, Aug 16, 2022 · retrieved Oct 14, 2026primarySubject-authoredScanned minutes (OCR). Item 3E: "ORDINANCE NO. 8003 AN ORDINANCE authorizing the issuance of “CITY OF AMARILLO, TEXAS, TAX NOTES, SERIES 2022B”" ... "voting NO was Councilmember Stanley; absent were none; the motion passed by a 4-1 vote."
13.Amarillo City Council Minutes, October 11, 2022 Regular Meeting — City of Amarillo, Mar 17, 2023 · retrieved Oct 10, 2026primarySubject-authoredScanned PDF (no text layer); votes read from the page images.
14.Amarillo City Council Regular Meeting Minutes, 2023-01-31 — City of Amarillo, Jan 31, 2023 · retrieved Oct 14, 2026primarySubject-authoredScanned minutes (read with OCR). Item 3D states: "A motion was made to approve a contract for architectural and engineering services related to renovations at Hodgetown to Populous for an amount of $525,000.00"
15.Amarillo City Council minutes, regular meeting of August 1, 2023 — City of Amarillo (CivicClerk), Aug 1, 2023 · retrieved Oct 14, 2026primarySubject-authoredScanned (image-only) signed minutes; item 8.O pulled from consent and approved 5-0. Date is the meeting date.
16.City Council minutes, regular meeting of September 12, 2023 — City of Amarillo, Sep 12, 2023 · retrieved Oct 10, 2026primarySubject-authoredItem 8.W.
17.City Council Regular Meeting minutes, March 26, 2024 — City of Amarillo, Apr 9, 2024 · retrieved Oct 14, 2026primarySubject-authoredScanned signed minutes; Ordinance No. 8123 adopted 5-0 (motion Tipps, second Craft).
18.Amarillo City Council Regular Meeting Minutes, 2024-10-08 — City of Amarillo, Oct 8, 2024 · retrieved Oct 14, 2026primarySubject-authoredStates: "Mayor Stanley stated that he had a conflict of interest form on file for Items 9.A and 9.B and excused himself from the meeting. Mayor Pro Tem Scherlen introduced the item."
19.City Council minutes, regular meeting of December 10, 2024 — City of Amarillo, Dec 10, 2024 · retrieved Oct 10, 2026primarySubject-authoredConsent agenda approved 5-0 except item kk; item 8.QQ.
20.Amarillo City Council Regular Meeting Minutes, 2025-03-25 — City of Amarillo, Mar 25, 2025 · retrieved Oct 14, 2026primarySubject-authoredConsent agenda (item 9, including 9.D, Ordinance No. 8185): "Motion to approve consent agenda as presented by Josh Craft, second by Don Tipps; Motion passed with a 5:0 vote."
21.City Council Regular Meeting agenda, October 13, 2026 — City of Amarillo, Oct 9, 2026 · retrieved Oct 10, 2026primarySubject-authoredAgenda PDF from the City's CivicClerk portal; 'published' approximated as the Friday before the meeting (posting date not shown). Item 4.2 'Forensic Audit Update'; consent item 6.7 (ARPA-funded software renewal).
22.Amarillo City Council Regular Meeting 10/13/26 (video) — City of Amarillo (YouTube, CityofAmarillo), Oct 13, 2026 · retrieved Oct 14, 2026primarySubject-authoredRead from YouTube's unedited auto-captions (timestamps in research/transcripts/2026-10-13-council-regular.txt); names and figures checked against the agenda where possible. Voice votes are recorded without tallies.