Storyline · 13 events · Oct 12, 2021 – Oct 27, 2026
City Council votes on alcohol-sales variances and specific use permits (2021-2026)
Amarillo bars alcohol sales within 300 feet of a public or private school unless the City Council grants a variance under Texas Alcoholic Beverage Code Section 109.33(e), and the zoning code requires a specific use permit for some alcohol uses in some districts. In October 2021 the council granted GoBrands Texas, LLC a school-distance variance at 3420 SW 15th, 4-1 and then 3-1, with Councilmember Eddy Sauer voting no both times. Variances for S.E.A. Market, Cafe Moonwater and the Big Texan RV Ranch (2024-2025) and a specific use permit for a barbershop on Bell Street (2025) passed unanimously, and in 2023 the council narrowed the downtown open-container rule. In January and February 2026 the council approved a specific use permit for alcohol sales at the Netplex indoor sports facility at SW 58th Avenue and S. Western Street 3-2 on both readings, with Mayor Cole Stanley and Councilmember Tim Reid voting no, after residents spoke against it. On October 13, 2026 a change to the alcohol rules for part of Town Square passed first reading 3-2; the second reading is scheduled for October 27, 2026.
A storyline groups dated events in order. It is a chronology, not an argument; it does not say why anything happened. All storylines
Where the story starts depends on the framing
- Every council alcohol-sales variance, permit and rule change found in the minutes since May 2021: starts with Council grants GoBrands Texas a variance to the 300-foot school distance rule, 4-1, on first reading (Oct 12, 2021)
- The 2026 split votes on alcohol specific use permits and zoning (Netplex, Town Square): starts with Planning and Zoning Commission recommends alcohol permit for the Netplex, limited to an indoor sports facility (Jan 5, 2026)
· Origin
Council grants GoBrands Texas a variance to the 300-foot school distance rule, 4-1, on first reading
The council considered Ordinance No. 7938, a variance to the distance regulation prohibiting the sale of alcoholic beverages within 300 feet of a public school, for alcohol sales at 3420 SW 15th for applicant GoBrands Texas, LLC. Environmental Health Director Anthony Spanel presented the item and a representative of the applicant spoke. The motion found that enforcing the distance rule "in this particular instance would not be effective or necessary." It passed 4-1, with Councilmember Eddy Sauer voting no.[1]
Ginger NelsonFreda PowellCole StanleyEddy SauerHoward Smith
- ✓ Verified
On October 12, 2021 the council voted 4-1 to approve Ordinance No. 7938 and grant a variance for alcohol sales at 3420 SW 15th for applicant GoBrands Texas, LLC, pursuant to Section 109.33(e) of the Texas Alcoholic Beverage Code. Mayor Ginger Nelson and Councilmembers Freda Powell, Cole Stanley and Howard Smith voted yes; Councilmember Eddy Sauer voted no. Councilmember Powell made the motion and Councilmember Smith seconded it. [1]
- Votes for
- 4
- Votes against
- 1
- ✓ Verified
The motion stated that, "after consideration of the health, safety and welfare of the public," the council found that "enforcement of the distance regulation in this particular instance would not be effective or necessary." The minutes record that Environmental Health Director Anthony Spanel presented the item and a representative of the applicant spoke and answered questions; they do not name the school involved. [1]
· Related development
Council adopts the GoBrands Texas variance (Ordinance No. 7938) on second reading, 3-1
On second reading the council approved Ordinance No. 7938 and the variance for alcohol sales at 3420 SW 15th, 3-1. Mayor Ginger Nelson and Councilmembers Freda Powell and Cole Stanley voted yes, Councilmember Eddy Sauer voted no, and Councilmember Howard Smith was absent.[2]
Ginger NelsonFreda PowellCole StanleyEddy Sauer
- ✓ Verified
On October 26, 2021 the council approved Ordinance No. 7938 on second reading 3-1: Mayor Nelson and Councilmembers Powell and Stanley voted yes, Councilmember Sauer voted no, and Councilmember Howard Smith was absent. The ordinance caption printed in these scanned minutes reads "ORDINANCE 7983"; the motion text in the same minutes and the first-reading minutes give No. 7938. [2]
- Votes for
- 3
- Votes against
- 1
· Context
Council narrows the downtown open-container rule (Ordinance No. 8056), 5-0
The council amended Municipal Code Section 10-3-44, the open alcoholic beverage container prohibition in the Central Business District, so that its definition of a "public place" excludes the area of a premises permanently licensed by the Texas Alcoholic Beverage Commission for on-premise consumption, among other areas. It passed 5-0 on first reading on April 11, 2023 and on the consent agenda, 5-0, on April 25, 2023.[3][4][5]
Ginger NelsonCole StanleyFreda PowellEddy SauerHoward Smith
- ✓ Verified
Ordinance No. 8056 amended Section 10-3-44 of the Municipal Code, the open alcoholic beverage container prohibition in the Central Business District, so that "public place" excludes the inside of a motor vehicle, the inside of a building not owned or controlled by the City, residential structures including a deck, patio, porch or balcony, and "the area of a premises permanently licensed by the Texas Alcoholic Beverage Commission for alcohol consumption on the premises." The staff memo said the change would "lessen the regulatory burden on property owners and on persons licensed or permitted by the Texas Alcoholic Beverage Commission to sell alcohol, while still limiting public alcohol consumption in the Central Business District." Staff recommended approval, and the packet lists an Amarillo CVB support letter as an attachment. [4]
· Related development
Council grants S.E.A. Market a school-distance variance for beer and wine sales, 5-0
S.E.A. Market, a grocery store near 34th Avenue and Georgia Street, sought to sell Asian beer and wine and had been denied an alcohol business license because it is about 17.5 feet from Coronado Elementary School. Staff reported that Amarillo ISD supported the variance. The council passed Ordinance No. 8172 5-0 on first reading on December 10, 2024 and on the consent agenda, 5-0, on January 14, 2025.[6][7][8]
Cole StanleyJosh CraftDon TippsTom ScherlenLes Simpson
- ✓ Verified
The staff memo said S.E.A. Market operates a grocery store and proposed to sell Asian beer and wine; it had been denied an alcohol business license because the site is about 17.5 feet from Coronado Elementary School, short of the 300-foot separation. Two other licensed locations already sat within 300 feet of the school (one licensed in 2004 and one granted a variance on November 28, 2017). The memo said earlier variance requests in the same shopping center failed 2-3 on October 3, 2003 and 0-3 on October 27, 2020. Staff reported that Amarillo ISD said by email it would support the variance; no staff recommendation was given. [7]
- Distance feet
- 17.5
· Related development
Council tables, then grants, Cafe Moonwater a variance near a private school, 5-0
Cafe Moonwater, near SW 6th Avenue and S. Carolina Street, sought to sell beer and wine and was about 59.5 feet from San Jacinto Christian Academy. On December 10, 2024 the council tabled Ordinance No. 8173 5-0 after the applicant spoke. It passed 5-0 on first reading on January 14, 2025 and on the consent agenda, 5-0, on January 28, 2025.[6][7][8][9]
Cole StanleyJosh CraftDon TippsTom ScherlenLes Simpson
- ✓ Verified
The staff memo said the applicant operates a boutique cafe and proposed to sell beer and wine; it had been denied an alcohol business license because the site is about 59.5 feet from San Jacinto Christian Academy, a private school. One other licensed business within 300 feet, Old Tascosa Brewing Company, had been issued a license on June 18, 2019 with a variance. No staff recommendation was given. [7]
- Distance feet
- 59.5
- ✓ Verified
On December 10, 2024, after the applicant spoke, the council voted 5-0 to table Ordinance No. 8173 until the next meeting. On January 14, 2025 it passed 5-0 on a motion to adopt "because enforcement of a setback will not serve its intended purpose" by Josh Craft, seconded by Les Simpson, and on January 28, 2025 it passed on second reading as part of the consent agenda, 5-0. The minutes do not state why the item was tabled. [6][8][9]
· Related development
Council grants the Big Texan RV Ranch a school-distance variance for beer and wine sales
The Big Texan RV Ranch, near Interstate 40 and Sunrise Drive, sought to sell beer and wine to guests and is about 193 feet from Sunrise Elementary School. Staff reported that Amarillo ISD would not oppose the variance. The council passed Ordinance No. 8185 4-0 on first reading on March 11, 2025, with Councilmember Tom Scherlen absent, and on the consent agenda, 5-0, on March 25, 2025.[10][11][12]
Cole StanleyJosh CraftDon TippsLes SimpsonTom Scherlen
- ✓ Verified
The staff memo said the Big Texan RV Ranch proposed selling beer and wine so guests would not have to detach towed vehicles and drive offsite, and that it had been denied an alcohol business license because the site is about 193 feet from Sunrise Elementary School. Staff reported that Amarillo ISD said by email it would not oppose the variance; no staff recommendation was given. [11]
- Distance feet
- 193
- ✓ Verified
Ordinance No. 8185 passed on first reading on March 11, 2025, 4-0, on a motion to adopt "because the enforcement of a setback will not be effective or necessary" by Josh Craft, seconded by Les Simpson, with Councilmember Tom Scherlen absent; it passed on second reading as part of the consent agenda on March 25, 2025, 5-0. [10][12]
· Related development
Specific use permit for alcohol service at a Bell Street barbershop, capped at 50 percent of sales
A rezoning at Bell Street and Farmers Avenue added a specific use permit for on-premise primary use alcohol sales and service, so an existing barbershop in a multi-tenant building could serve alcohol to patrons, on condition that alcohol be no more than 50 percent of an establishment's gross sales. The Planning and Zoning Commission recommended it 4-1 on April 21, 2025. The council passed Ordinance No. 8191 5-0 on May 13, 2025, with no one speaking at the public hearing, and on the consent agenda, 5-0, on May 27, 2025.[13][14][15][16]
Cole StanleyTim ReidDon TippsTom ScherlenLes Simpson
- ✓ Verified
On April 21, 2025 the Planning and Zoning Commission approved case Z-25-03 4-1, with Commissioner Josh Langham voting no, on condition that no more than 50 percent of the gross sales receipts of any establishment on the property be alcohol sales. The owner of Society Barbershop said she was present to answer questions. The staff report said the commission found the proposed business "very similar in nature to a restaurant that provides incidental use and sales on premise," and that the cap was meant to keep alcohol uses in the shopping center incidental "rather than primary (such as a bar)." It noted a church to the south and homes and an apartment complex to the west. [13][14]
- ✓ Verified
The council passed Ordinance No. 8191 on first reading on May 13, 2025, 5-0 (motion by Don Tipps, second by Tom Scherlen); no one spoke at the public hearing and the staff report said no comments had been received on the notices. It passed on second reading as part of the consent agenda on May 27, 2025, 5-0. [15][14][16]
· Starting point
Planning and Zoning Commission recommends alcohol permit for the Netplex, limited to an indoor sports facility
Case 2025-184-Z asked to rezone a 6.73-acre portion of Lot 48, Block 1, South Side Acres Unit No. 25, at SW 58th Avenue and S. Western Street, from General Retail to General Retail with a specific use permit for on-premise primary use alcohol sales and service, for Netplex, LP. Four residents spoke against it and the applicant and an associate spoke for it. The commission added a condition that the permit apply only to an indoor sports facility and recommended approval 7-0.[17][18]
- ✓ Verified
The staff report said the applicant sought "to be able to serve alcohol out of concession stands to patrons of the Netplex facility," because General Retail zoning allows on-premise consumption only by restaurants. It noted that a restaurant in the same building already holds a license to serve alcohol, that Light Commercial zoning, which allows all alcohol uses, borders the property on three sides, and that homes lie to the north across SW 58th Avenue, an arterial street. [18]
- ✓ Verified
At the January 5, 2026 Planning and Zoning Commission meeting, four residents spoke in opposition and the applicant and an associate spoke in support. The commission amended the motion, 7-0, to add the condition that the specific use permit apply only to an indoor sports facility, then approved the amended motion 7-0. The staff report said a different user would need a new permit to serve alcohol beyond what General Retail zoning allows by right. [17][18]
- Votes for
- 7
- Votes against
- 0
- ✓ Verified
Residents who submitted comments, as summarized by City planning staff: As of the staff report, four written comments in opposition had been received. The concerns it listed included that the facility hosts youth sporting events, that a daycare and a church are nearby, that the request may not conform with TABC regulations, recent altercations at sporting events in the city, that a bar could open if the use changed, and traffic and DWI risk on SW 58th Avenue. [18]
· Peak
Council approves Specific Use Permit 208 for the Netplex, 3-2, on first reading
After a public hearing at which five people spoke against and one for, the council passed Ordinance No. 8234, Specific Use Permit 208 for on-premise primary use alcohol sales and service by an indoor sports facility only, 3-2. Councilmembers Don Tipps, David Prescott and Les Simpson voted yes; Mayor Cole Stanley and Councilmember Tim Reid voted no.[19][18][20]
Cole StanleyTim ReidDon TippsDavid PrescottLes Simpson
- ✓ Verified
On January 27, 2026 the council passed Ordinance No. 8234 on first reading 3-2, on a motion by Councilmember David Prescott seconded by Councilmember Don Tipps. Tipps, Prescott and Les Simpson voted yes; Mayor Cole Stanley and Councilmember Tim Reid voted no. At the public hearing five speakers were recorded as against and one as for. [19]
- Votes for
- 3
- Votes against
- 2
- ✓ Verified
The Amarillo Pioneer, reporting statements by Netplex representatives and residents: The Amarillo Pioneer reported that Netplex representatives said not every event would feature alcohol and that the permit would mainly serve adult pickleball, that residents who spoke against it focused on the facility's youth programs and a nearby daycare, and that the rezoning is contingent on the property's continued use as a sports facility. [20]
· Resolution
Council adopts the Netplex alcohol permit (Ordinance No. 8234) on second reading, 3-2
Ordinance No. 8234 passed on second and final reading by the same 3-2 vote: Tipps, Prescott and Simpson yes; Stanley and Reid no.[21]
Cole StanleyTim ReidDon TippsDavid PrescottLes Simpson
- ✓ Verified
On February 10, 2026 the council adopted Ordinance No. 8234 on second and final reading 3-2, on a motion by Prescott seconded by Tipps: Tipps, Prescott and Simpson yes; Stanley and Reid no; none absent. [21]
- Votes for
- 3
- Votes against
- 2
· Context
Petition drive seeks a vote on mixed-beverage sales in part of north Amarillo
KVII reported a petition drive to change alcohol sales restrictions in an area north of Plains Boulevard, between Western and Coulter streets, so that restaurants there could apply for mixed-beverage permits. The report describes a Potter County process: signatures from registered voters in Justice Precinct 1, submitted to the county elections administrator and commissioners, with organizers aiming for a May ballot. It is not a City Council action.[22]
- ✓ Verified
KVII reported on October 9, 2026 that organizers of a petition drive need 3,000 signatures from registered voters in Potter County Justice Precinct 1 to put a change in alcohol sales restrictions on the ballot, which would let restaurants north of Plains Boulevard, between Western and Coulter streets, apply for mixed-beverage permits. The report does not mention any City Council action. [22]
- Signatures needed
- 3,000
· Related development
Council passes a Town Square alcohol-use change (Ordinance No. 8273), 3-2, on first reading
Ordinance No. 8273 rezones part of the Town Square mixed-use area from Planned Development 373A to 373E. It keeps the limit of four bars (on-premise primary use alcohol sales) in the area but drops the one-per-building rule set in 2015, and adds on-premise incidental alcohol sales by non-restaurants such as golf simulators. The Planning and Zoning Commission recommended it 7-0 on September 21, 2026. No one spoke at the public hearing. It passed 3-2 by voice vote; the mayor identified the no votes as Places 3 and 4.[23][24][25]
Cole StanleyDavid PrescottLes Simpson
- ✓ Verified
The staff report for Ordinance No. 8273 (requested by the developer, Texas Residences at Town Square LLC) said the 2015 Planned Development allowed one on-premise primary use (bar) per building in Town Square's four mixed-use buildings, for a total of four, plus restaurant, off-premise and temporary alcohol sales. The change keeps the total of four but lets them be placed anywhere in the area and adds on-premise incidental sales and service by non-restaurants, which it said could include indoor golf simulators, pool halls and arcades. The developer had said such businesses had asked about leasing space. [23]
- ✓ Verified
On October 13, 2026 Ordinance No. 8273 passed on first reading 3-2 by voice vote. On the City's recording the mayor identified the no votes as Place 3 and Place 4 (held by David Prescott and Les Simpson) and the yes votes as the mayor and Places 1 and 2. One councilmember raised concern about the proximity of residences; no reason for the no votes was stated in the vote. City planning staff said no public comments had been received. [24]
· ResolutionScheduled
Second and final reading of the Town Square alcohol-use change scheduled
The text of Ordinance No. 8273 in the October 13 packet is drafted for passage on second and final reading on October 27, 2026 and takes effect on final passage.[23]
- Pending
The text of Ordinance No. 8273 in the October 13, 2026 packet is drafted for passage on second and final reading on October 27, 2026 and becomes effective on final passage. [23]
Related storylines: Rezoning land beside the Amazon fulfillment center for industrial use, and other October 2026 rezonings (2020-2026)